• Career overview

    I help international brands to create digital experiences supported by engaging storytelling.

     

    7 years' experience working in-house and for agencies.

     

    I am a native French speaker with full fluency / near native in Spanish and English.

     

    CV to print: https://j.mp/31Wg2Ti

    Porfolio: https://www.charlenelecuyer.com/portfolio (password upon request at charlene.lecuyer@gmail.com)

  • work summary

    charlene_lecuyer

     

    C14torce Creative Agency

    Barcelona, Spain.

    May 2020 to now

    Serving as a communication link between the client and the creative agency to generate image assets and relevant copy for CUPRA brand's website.

     

    Client: CUPRA

    charlene_lecuyer

    C14torce Creative Agency

    Barcelona, Spain.

    Oct. 2018 to May 2020

    Brand Experience Department at C14torce, Creative Agency part of DDB Group (Omnicom Group).

    • Launched an event management digital platform to manage CRM and build websites.
    • Launched SEAT Events mobile app.
    • Coordinated the guest management team members' work (3 account executives) for Commercial Day event.
    • Managed digital communications for SEAT at Primavera Sound festival and Sónar+D MasterClasses by SEAT among other events.
    • Coordinated event agencies for the flawless guest management for the launch of the all-New SEAT Leon and the CUPRA Night event.
    • Managed communications to enhance the guest digital experience.
    • Provided timely communication between relevant departments including creative (designer, copywriter, etc.) and digital (developers).
    • Managed the relationship with the clients and all stakeholders.
    • Sent surveys and generating reports in order to make smarter decisions curated from attendee data.

    Clients: SEAT / CUPRA

    charlene_lecuyer

    Good2b PR Agency

    Barcelona, Spain.

    2018

    • Developed and executed successful event PR and influencer marketing campaigns.
    • Managed up to 5 social media accounts, paid social advertising and email marketing campaigns to promote events.
    • Leveraged live social media coverage during events.
    • Developed content ideas for the online magazine.
    • Reported on ticket sales and performance of marketing campaigns.
    • Managed the relationship with the clients (5 accounts) and all stakeholders (labels, artist managers, designers, etc).

    Clients (music industry):

    Mr. Wonderful

    Mr. Wonderful 

    Barcelona, Spain.

    2017

    • Coordinated public relations activities for my markets (partnerships with Paulette Magazine, Stylist, Flow Magazine, Marie-Claire, Cosmopolitan, Elle Magazine, Elle Zen, Calme Magazine, Marie-France, Be Magazine, Femme Actuelle, etc.).
    • Leveraged market growth thanks to co-branding strategic partnerships (Bensimon, etc.).
    • Identified and built relationships with prominent media, bloggers and influencers in the fashion and lifestyle industries.
    • Monitored, analyzed and communicated PR results.
    • Translated brand elements into plans for the launch of new products across different categories such as Home, Fashion and Kids.
    • Measured and reported performance of marketing campaigns and assessed ROI and KPIs.
    • Developed content ideas for the online magazine.
    • Managed social media accounts with up to 100k followers.

    Mr. Wonderful (in-house, design studio).

    charlene_lecuyer

    The Hidden People

    Barcelona, Spain.

    2012 - 2017

    • Promoted events (Off weeks 2012 to 2017) through PR, social media, email marketing campaigns and landing page creation. 
    • Assisted on-site logistics for events with up to 700 attendees.
    charlene_lecuyer

    Éditions Maison des Langues / Difusión 

    Barcelona, Spain.

    2016 - 2017

    • Coordinated digital agencies for the flawless creation of a new online store.
    • Managed paid advertising (PPC and social ads) and email marketing campaigns to promote events and digital learning platforms.
    • Monitored, analyzed and communicated PR results.
    • Sent surveys and generated reports in order to make smarter decisions curated from event attendee data.
    • Managed and optimized website content.
    • Executed successful SEO strategies.
    • Managed blog and social media accounts.

    EMDL Maison des Langues (in-house, editorial house).

    charlene_lecuyer

    ESL Education

    Barcelona, Spain.

    2015

    • Leveraged market growth thanks to partnerships with media, bloggers and influencers.
    • Identified and built relationships with prominent media, bloggers and influencers in the travel industry.
    • Monitored, analyzed and communicated PR results.
    • Executed successful SEO strategies.
    • Managed social media accounts.
    • Developed content ideas for the blog.
    • Created, measured and optimized email marketing campaigns.

    ESL Education (in-house, education provider).

    charlene_lecuyer

    Nautal

    Barcelona, Spain.

    2014 - 2015

    • Implemented effective SEO strategies.
    • Leveraged market growth thanks to strategic partnerships.
    • Identified and built relationships with prominent media, bloggers and influencers in the tourism industry.
    • Monitored, analyzed and communicated PR results.
    • Coordinated PPC campaigns execution.
    • Managed and optimized website content.
    • Built and nurtured an online community.
    • Managed blog and social media.
    • Created, measured and optimized email marketing campaigns.

    Nautal (in-house).

    charlene_lecuyer

    Naskeo Environnement

    Paris, France.

    2013 - 2014

    • Coordinated digital agencies for the flawless creation of a new corporate corporate website.
    • Managed the successful implementation of SEO strategies.
    • Managed and optimized website content.
    • Monitored, analyzed and communicated PR results.
    • Managed blog and social media.
    • Created, measured and optimized email marketing campaigns.
    • Supervised exhibition stand design and printed marketing materials creation.

    Naskeo Environnement (in-house).

  • Key Competencies

     

    Digital project management

    Content strategy & Copywriting

    PR & Brand activations

    Storytelling

    Monitoring & Reporting

    Spanish, English & French

  • academic background

    charlene_lecuyer

    Paris, France.

    2013 - 2014

     

    Master's Degree in 'Digital Communications & Innovation' [Diploma on this link], in partnership with Sciences Po Aix (double degree). [Diploma on this link]

    Master's Degree validated with Highest Honors.
    Master thesis published and on sale [available on this link].

    charlene_lecuyer

    Barcelona, Spain.

    February to July 2013

     

    Master’s Degree in 'Work, Organizational, and Personnel Psychology'. [Diploma on this link]

    Erasmus Mundus Programme (validated).

    charlene_lecuyer

    Amsterdam, The Netherlands.

    February to June 2012

     

    Bachelor’s Degree of ‘Social and Human Sciences, Psychology’. [Diploma on this link]

    Erasmus Programme (validated).

     

    charlene_lecuyer

    Paris, France.

    2008 - 2013

     

    Master’s Degree in Work, Organizational and Personnel Psychology’ [Diploma on this link] & Bachelor’s Degree of ‘Social and Human Sciences, Psychology’. [Diploma on this link].

    Bachelor’s Degree and Master 1 validated with Honors.

  • Hobbies

     

    • Background and passion for personal development.
    • Trained in Mindfulness (8-week program). [Diploma on this link]
    • Certified Yoga teacher (RYS Accredited Yoga Alliance 200 Hours Training School). [Diploma on this link]
  • Contact me at:

    Phone: +34 644 96 39 67 / +33 6 72 37 89 64

    Email: charlene.lecuyer@gmail.com

  • Let's keep in touch

    charlene_lecuyer

    Email

    charlene_lecuyer

    Linkedin